The customer is King” all around the world. Participants of this seminar will increase their current Customer Relations knowledge, as well as practicing correct, professional expressions and behaviour when dealing with customers either directly at a Trade Fair or via the telephone. The resulting confidence will increase efficiency and results especially in International sales situations.

• Talking about customer service
• Telephoning professionally with customers
• At the Trade Fair, building a rapport with the customer
• Cross-cultural issues, pitfalls and cultural baggage
• Strategic use of small talk
• Getting information
• Managing customer feedback
• Dealing with difficult customers and complaints
• Basic conflict management

The success criteria for professional sales are systematically developed using specific practical examples and situations. The everyday life situation is always in the foreground. Active learning through presentations, Metaplan, experience sharing, discussions, group work and role-plays.

Specialists and Management staff who have regular contact with international customers.

Language level required: Upper intermediate (B2)